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Tamaki Recreation Centre
Community leisure facility
Added:
28/11/03 |
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Are you having difficulty targeting the Pacific Island and Maori audience?
Is conventional advertising not quite getting your message across to the Pacific Island or Maori audience ? Is your brand not quite achieving the presence it needs in the market place? Are you looking to raise the perception of your brand in the community?
Tamaki College Community Recreation Centre
Tamaki College Recreation Centre is a recently built facility based in Glenn Innes, Auckland, open to the public and providing excellent gym and sporting facilities. The building was partially funded with help from Auckland City Council and for that reason is geared at providing a community leisure facility at an extremely low cost to its membership. The profile of the membership is typically Pacific Island and Maori, though not exclusively.
The recreation centre is presently looking for a naming sponsor with whom it can partner so that it can maintain its low membership charges. To take a tour around the centre go to its website by clicking here.
What’s in it for a commercial naming sponsor?
The benefits of being the first naming sponsor of the facility include:
The ability to access the Centre’s membership database through joint marketing initiatives
Association with a community based project thereby raising the community awareness of your brand
No confusion with previous naming sponsors – you would be the first
Extensive advertising opportunities
Free staff membership, free room hire etc
It’s worked before!
How many people do you know who still watch “Montana” Sunday theatre despite the fact that since Montana were sponsors the Sunday evening slot has been sponsored by several different companies? If the Westpac Trust stadium ever changed its name, how many people would still know it as the Westpac Trust stadium?
In terms of advertising and brand awareness, the advantages of being a first naming sponsor are enormous. Tamaki Recreation Centre offers such a unique opportunity. Based in the heart of Glenn Innes with a rising membership base, it is a commercial partnership too good to miss.
To find out more about this opportunity and how it could assist your brand email us now: Michael@sportscounsel.com
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