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Thomas Gibert
Junior Waterski Champion
Added:
09/11/03 |
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Are you looking to target the youth market?
With so many products competing for the attention of teanagers nowadays, the competition can be fierce. How do you make your product stand out from the crowd? The best way, is to have your product endorsed by someone from your target market. The difficulty is finding someone successful enough at such a young age, and who has the potential to go onto greater things.
Thomas Gilbert - Waterski Champion
Thomas has been winning water ski medals since he was eight years old. Since the age of eight he has won gold medals at every New Zealand National Championships. At the age of 14 he has been selected to represent New Zealand at the Junior World Championships and his goal is to be junior world Champion in 2006. At present he is the number one waterskier for his age in the world - and he is a New Zealander!!
Why Waterskiing?
Clearly waterskiing is not as high profile as, say, rugby, so why sponsor a waterskier? The reason is simple. If you are looking to target the youth market, it is better to choose a sport which is not mainstream. Teenagers like to live dangerously, enjoy extreme and alternative sports. Waterskiing offers speed, skill and above all tricks - the perfect combination for a teenagers attention!
Why Thomas?
Quite simply, Thomas is going places. Having won lots of National titles already, the future looks rosy. He spends a lot of time in training, some of that time overseas with some of the best water skiers in the world. The dedication is there... it is only a matter of time. If you recognise the opportunity that is using Thomas to market your brand, then it would be best to get in quick before he hits the big time.
Of course, should things not pan out as expected, then you always have the option of teminating a partnership mid term.
If you want to know more about how Thomas could help market your brand, then email us now.
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