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Ice Blacks
Ice Hockey
Added:
28/12/03 |
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Is your brand as popular as the All Blacks?
Do you wish your brand had the support of the All Blacks? Imagine the whole weight of a nation behind your brand. That’s probably how Adidas feel having virtually eclipsed kiwi owned and operated Canterbury as the preferred clothing supplier to the sport of rugby in New Zealand.
What creates this fervour? Quite simply, the emotion we call patriotism.
Marketing is all about tapping into emotion
Marketing is all about tapping into emotion and there is no other more powerful emotion than patriotism. Kiwi’s especially are fiercely patriotic when it comes to sport. So shouldn’t you be aligning yourself with a New Zealand national team?
Whilst some of the more popular national sporting teams, such as the All Blacks, come with a heavy price tag, there are some which don’t. That’s because some sports haven’t yet gained the widespread popularity of the New Zealand public. So why align yourself with a sport that isn’t yet widely popular?
The sporting landscape is changing
It’s no secret: the popularity of rugby is diminishing. Children especially are looking for more diversity in sport. The traditional sports are losing their appeal and children are looking to their overseas counterparts to see what they are playing.
Do you remember the meteoric rise of the Tall Blacks – a whole kiwi nation supporting basketball. But isn’t that a sport played by Americans? But New Zealand was good at it. Steady growth in the sport’s infrastructure led to the national sport’s success. Imagine if your brand had been associated with their success from day 1?
Are the Ice Blacks the next Tall Blacks?
Ice hockey is the fastest team sport in the world. It is the most popular sport in Canada. The USA hosts the world famous NHL... and New Zealand competes on the world stage.
Whilst New Zealand may not be up there with the likes of Canada, this year the Ice Blacks won Division 3 of the World Ice Hockey Championships (hosted here in New Zealand) and next season play in Division 2. It is a team on the rise and your brand could partner with this team and the national sport to take both your brand and the sport to a new level.
What a commercial partnership with the Ice Blacks could do for your brand
Here are just some of the marketing opportunities available to you:
• Association with a national team
• Shirt advertising
• Access to a participant database of over 1600 people
• Possible television coverage both locally and worldwide
• Event advertising e.g. the famous Canadian Moose event in Queenstown
• New Zealand wide press coverage
• Product endorsement opportunities
• Rink advertising
Why the Ice Blacks?
Ice hockey has a proven success record overseas. It is the fastest team sport in the world. For a modest investment you could have the power of patriotism supporting your brand. This is a sponsorship opportunity too good to miss and now is the time to become involved before their popularity rises.
Contact us now to discuss this opportunity further: Michael@sportscounsel.com
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