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Do you want to become less "amateur"? |
Become a Gold Medal Club member TODAY and receive:
- Free e-book on risk management called "Coaching is a Dangerous
Sport"
- Access to the member's only articles on this website
- A regular copy of RedCard delivered to your inbox - our monthly
newsletter with advice on fundraising, risk management and sports
law
To become a member simply click on the Gold Medal!! |
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See what else Sportscounsel offers:
Sports Law
Risk Management
Athlete Management
Contact Sportscounsel
PO Box 91053 AMSC
Auckland 1030
New Zealand
P: +64 9 358 2725
F: +64 9 358 2715
M: +64 21 320 171
E: michael@sportscounsel.com
In the UK:
P: +44 709 204 5664
F: +44 709 204 5664 |
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Generating revenue through sport and business
Are you a business looking for an exciting and innovative way to market your company or product?
Or are you an athlete, club or sporting body who can offer an exciting medium in which to market a sponsor's product or services?
In our cluttered lives, conventional advertising is drab, repetitive and unexciting. When was the last time you got excited by a billboard? On the other hand, when was the last time you got excited by the Adidas All Blacks or the Telecom Super 12?
The most successful and innovative companies in the world now recognise the marketing power of Sporting Commercial Partnerships. If chosen correctly, there is no limit to how far you can take your marketing activity....
If you are a business looking to spice up your marketing or educate your target audience about your services or a new product, find out how we can help you by clicking here.
If you are an athlete, club or sporting body which can offer a means for a company to promote its product or service, read on ...
Looking for a sports sponsor?
Are you having to stay at home while your competitors go away to train? Having trouble purchasing the latest training equipment? Struggling to make ends meet to fund your sporting career?
If the answer to any of these questions is yes, then regrettably you are one of a number of sports people around the world. However, the good news is that times are changing and many businesses now see the value of entering into Commercial Sporting Partnerships. The trick is to get hold of one of these companies.
Where do I start?
You have two choices. Either you find a sponsor by yourself, or you hire a sponsorship broker to help you. Either way, you must decide whether you have something to offer a business, whether it be in the form of advertising, endorsements, or other services. If you hire Sportscounsel to help you, we will assess your sponsorship potential. Once that's done, we can work with you to maximise your proposal, then package it into a written document.
Putting your sport on TV
A lot of sports struggle because they lack media profile. If this applies to you, then you need to take a look at our media package which can guarantee you airtime on Sky TV in New Zealand. To find out more click here.
Targeting the sponsor
Identifying relevant sponsors requires imagination but can in some cases be relatively straightforward compared to the job of negotiating the partnership. We undertake both jobs, subject to your instructions, and keep you informed about our progress. At Sportscounsel we go out of our way to develop relationships with companies whose brand is suitable for sports sponsorship, so it may be that one of our existing relationships will enable a partnership to be formed with you if it suits both parties.
You only pay us for the results we achieve
Our charge for sponsorship brokerage is a % of whatever we raise. If we obtain sponsorship in the form of a benefit in kind our fee is % of the value of the benefit. The % we charge depends on how much we raise:
$10,000 or less = 20%
$20,000 or less = 15%
$20,000 or more = 10%
So with no financial commitment up front, you can't lose.
For our standard sponsorship brokerage service click here to email us |
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