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How to make a good start to your fundraising plan
There were very few willing volunteers at the first committee meeting, so by default the fundraising job fell to Margaret. People avoided the job because it took so much of their time. Margaret wasn’t in a much better position with her time and added to that, she had very little fundraising experience. She didn’t really know where to start. Click
here
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How a $10 Refund could earn you fundraising dollars: Five Laws for increasing your credibility with funding organizations
Three Gold and two Silver medals: That should have been the talking point for all rowers around New Zealand after this years rowing championships. But it wasn’t. Instead, medal glory was overshadowed by fundraising irregularities at Rowing New Zealand and the resignation of its CEO days later. Within that story lies a lesson for all sports clubs or other organizations seeking funding Click
here
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How to make finding a sponsor less daunting
How many organisations are on your "potential sponsors" database?
Huh, what database? Many sports organisations don't even have a database of potential sponsors and if they do, they don't know why most of those companies are on there.
If this applies to you, then you are applying a scattergun approach to finding sponsorship which, in turn, reduces your chances of getting sponsorship in the first place. Click
here
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Why clubs need to sell advertising as the bonus
If your attempts to find a sponsor have fallen on deaf ears, it may be that you are selling the wrong product. A small tweak to your sponsorship proposal may make all the difference and that tweak comes down to a basic misapprehension about where your assets lie. Click
here
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How to create momentum with your fundraising
The Tigers soccer club had always struggled financially. 2004 was a great year for fundraising. That success was put down to a highly motivated parent. But one year later that parent had moved on and the Tigers were back in the doldrums struggling for money. Does your club struggle to get momentum with its fundraising? Click
here
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Why developing your club's brand is the only way to continued success
For ten years the club had an excellent record for funding applications. There was no reason to think that this year would be any different: but it was. When a rejection letter came through, the club realised that they had become a victim of their own success. Worse still, they had no contingency plan for the hole in their income. Click
here
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Why every sports organisation should take a leaf out of Santa’s book
Everyone loves Santa. Every year millions of children put out cookies and booze to greet Santa when he slides down the chimney to deliver their long awaited presents. Let’s face it, Santa’s marketing message has stood the test of time. But what can sport organisations learn from this in their hunt for sponsorship? Click
here
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How to turn success into money
“And the winner is …”. As the glitzy actress walked to the podium the audience crossed their fingers. Will this be a short acceptance speech or a long one? The obligatory thanks yous soon offered a convenient lead in to the actress’ life story. The audience slump in their chairs: they know this is going to be a long one.
Is that how your potential funders feel when the start to read your funding proposal? Click
here
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Have we forgotten how to raise money?
“Government announces no more trust funding for sports: a Government enquiry into sports funding derived from trusts operating pokie machines and other gambling activities have determined that in future all funding should be directed towards healthcare to address the growing healthcare crises in New Zealand”.
Don’t panic. This hasn’t happened, but it could do. How would your club or sports organisation survive if the ability to raise money through gaming trusts were cut off? Here are some strategies to avoid you becoming less vulnerable. Click
here
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5 tips for making your fundraising proposal easy on the eye
If you are in a doctor’s surgery waiting to be called for your appointment, would you pick up a copy of War and Peace or Hello Magazine?
Most people (irrespective of sex) would chose Hello. The reason is all to do with the layout and the same applies to your funding proposals.
Click
here
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How long should your Sponsorship Proposal or Trust Application be?
A question I get asked frequently is how much should I write in my Sponsorship Proposal or Trust Application and what is the ideal length? No matter what the proposal, or how much you are asking for, my answer is always the same: say what you have to say, then stop. Let me explain what I mean by giving you an example of something we all know and hate - spam. Click
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Is your sponsorship package missing the consumption factor?
Owning a restaurant had always been Mark’s dream. He spent lots of time getting his menu right to attract his diners through the door. He even had a waiter stand at the door to flag potential customers down and entice them by the delights on the menu. It was opening night and soon the restaurant was full and the waiters are busy taking orders.
But wait. He had forgotten to employ a chef. The diners started to go hungry and then walked out. In a last ditch effort to keep them happy, he rustled up some beans on toast.
Funnily enough, these customers didn’t come back. That may be something you have experienced with a sponsor. Click
here
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Are you missing out on sponsors because you don’t have a power-packed headline?
If these two emails arrived in your Inbox, which one would you read:
• Herne Bay Tigers: Sponsorship Proposal
• Increase Your Community Profile Without Paying an Advertising Agency Big Bucks
Unless you had some affiliation to Herne Bay Tigers, you would probably choose the second email. However, both emails contain a sponsorship proposal for the Herne Bay Tigers. Only the second is likely to get read. Are your proposal headlines power-packed? Click
here
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Four ways to demonstrate a return on investment to your sponsor and how to make it convincing
“In your Sponsorship Proposal please indicate how your sponsorship will provide a return on investment for us”.
Have you ever been put off submitting a Sponsorship Proposal when you have read words like the above? You shouldn’t be because every winning proposal should contain a value proposition for the prospective sponsor. However, the difficulty most sporting organisations or athletes face is coming up with such a value proposition in the first place.
Click
here
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The biggest turn off for sports sponsors (and how to avoid making the same mistake)
Last month I was reminded of two very valuable lessons about finding a sports sponsor which I want to share with Gold Medal Club Members. In particular, I was reminded of a mistake which we have all, I am sure, made in the past but which fortunately I didn’t make on this occasion.
Therefore, it was refreshing to be sitting opposite a man who spends a lot of money on sports sponsorship being told: I get asked for money virtually every day of the week but I like your approach. You think like me. Let me explain what he meant. Click
here
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Why every sports club should have a PR strategy
How well known is your sports club within your local community? Are local businesses (and potential sponsors) seeing you regularly on the back pages of the local newspaper? Do potential new members know what you are up to?
At the beginning of the season I see many clubs advertise in the local newspapers for new members. Of course, that involves paying money to the paper. Wouldn’t it be much better to get that advertisement for free? Let me tell you how. Click
here
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Why you must always give your potential sponsor a choice (but not too much)
Five year old Daisy didn’t want to go and see Aunt Margaret. Throwing a tantrum seemed like the best option. Maybe then her parents would see the error of their ways.
“Would you like to go in your pink dress or yellow dress?” whispered Mum. “Pink” she cried, glad to be given the opportunity to make a decision for herself. Ten minutes later Daisy was sitting in the back seat of the car wearing her lovely pink dress wondering when she had agreed to see Aunt Margaret.
Sound like trickery? Maybe, but it is a tactic you can use with your potential sponsors. Click
here
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Redback your sponsorship proposal
Why everyone looking for sponsorship must have a web site
Have you even knocked on a sponsor’s door for them to turn round and ask what their return on investment (ROI) will be? You stand there dumbstruck, clueless of what you’re going to say next. Click
here
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Turbo charge your club website
What real estate agents can teach us about sponsorship
Is your club website a valuable commodity worthy of sponsorship? How many hits does it get per month? Is it an outdated brochure showing pictures of seasons gone by? Or is it an interactive turbo charged website that works for the club and is an attractive commodity to sell to potential sponsors? Click
here
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Do you make these mistakes when making trust funding applications?
Why is it some sports clubs and organisations seem to be successful in their trust applications and others not? Do they have some kind of secret recipe which only they know? In New Zealand we are always hearing that gaming trusts have oodles of money to give away every month, but if you are not getting your fair share then it is probably because you are making one or more fundamental mistakes. Click
here
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