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How to make the first call to a potential sponsor
Lizzie stared at the telephone receiver. Her stomach churned as she plucked up the courage to pick it up and dial the number of her latest sponsorship prospect. Making such calls used to be easy but numerous rejections and wasted proposals later Lizzie’s confidence was dented. Click
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How to make sure your sponsorship proposal is not like a fishing rod with no bait
Last year the Eastern Rowing Club blamed their lack of sponsorship on bad results. This season their dream came true: National Champions and riding on a wave. But no matter how many sponsorship proposals the Eastern Rowing Club sent out they didn’t get one bite. Disillusionment soon set in: “How successful do we have to be?” cried the Chairman. Click
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The Fall of Conventional Advertising and the Rise of Sports Sponsorship
Let’s face it, acquiring sports sponsorship is hard work. Very few companies have yet realised the true value that properly leveraged sports sponsorship can bring. And, you don’t have to be a famous team or popular sport to make sports sponsorship work for you. However, in many instances, in New Zealand in particular, sports sponsorship is the reserve of the top sporting codes. The minority sports are left with the scraps, if anything at all. The reason for this state of affairs is TV. Click
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Are You Capitalising on the Shift Towards Grassroots Sponsorship
Research from Australia suggests that Australian companies are increasingly targeting grassroots sporting organisations and initiatives when spending their sponsorship $, according to research company Pando Publishing. If this is a global trend, are you ready to capitalise on this shift in thinking? Are you emphasising the grassroots nature of your sporting property or are you falling short trying to replicate the benefits of an elite level sponsorship package? Click
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Are you incorporating the coffee factor into your sponsorship proposals?
Are you missing out on potential sponsors because you are not emphasising the coffee factor in your sponsorship proposal? What the hell is the coffee factor anyway and how can it help you maximize your chances of success in the sponsorship arena? Click
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Is your sponsorship package fizzing or is it as flat as a the proverbial pancake?
How to perk up your package and make it a saleable commodity
Does your sponsorship package fizz like an Alkaseltzer plonked into a glass of water? Or, is it a bit like the half empty bottle of lemonade that's been languishing in the fridge for a month? Think carefully and be honest: are you really offering the razzamatazz which sponsors are looking for, or is your proposal going straight to ''Thanks, but no thanks" pile. Click
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Is your sponsorship package missing the ‘view factor’?
How to make your sponsorship package work for you
Event organisers: are you worried that no-one will sponsor your event because potential sponsors are deterred by ambush marketers? Sponsors: have you seen your sponsorship investment diluted by your competitors seizing an unfair marketing advantage without paying the full price for sponsorship? Athletes and sports administrators: are you concerned about how the practice of ambush marketing will affect the future of your sport? Click
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The Six Stop Sponsorship Shop
Six things sponsors need to know before they embark on sports sponsorship
If you’ve read my article 8 Reasons Why Every Company with a Marketing Budget Should Consider Sports Sponsorship then you’ll now want to know what to look for in a sports sponsorship package. Maybe you concerned that you won’t get the return you are hoping for? Perhaps you wondering whether to renew your existing sponsorship package? If any of these situations apply to you, then you need to take a stroll through the six stop. Click
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Eight Reasons why every Company with a Marketing Budget Should Consider Sports Sponsorship
Are you irritated by the cost of conventional advertising? Are you frustrated that your rate of return from conventional advertising is not as high as it should be? Do you feel as if you’re not really getting value for money and are simply feeding the meter of the advertising agents? If the answer to any of these questions is yes, then maybe it’s time to consider sports sponsorship as an alternative option. Click
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Are you failing to apply ‘apartment block logic’ in your hunt for sponsorship?
The right preparation is the key to finding a sponsor
Are you having trouble getting sponsorship? Are you fed up of spending hours posting sponsorship proposal documents for no monetary return? Do you ever feel like you are looking for a needle in a haystack? If any of these questions apply to you then maybe you’re not applying ‘apartment block logic’ to your sponsorship package. Click
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