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Opportunities
Levi Vaoga
New Zealand's Strongest Man
Steve Westlake and Matthew Goodman
Trans-Atlantic Rowing Champions
Thomas Gibert
Junior Waterski Champion
Sean McCabe
New Zealand's top shooter
Tamaki Recreation Centre
Community leisure facility
Ice Blacks
Ice Hockey
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Do you want to become less "amateur"? |
Become a Gold Medal Club member TODAY and receive:
- Free e-book on risk management called "Coaching is a Dangerous
Sport"
- Access to the member's only articles on this website
- A regular copy of RedCard delivered to your inbox - our monthly
newsletter with advice on fundraising, risk management and sports
law
To become a member simply click on the Gold Medal!! |
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Contact Sportscounsel
PO Box 91053 AMSC
Auckland 1030
New Zealand
P: +64 9 358 2725
F: +64 9 358 2715
M: +64 21 320 171
E: michael@sportscounsel.com
In the UK:
P: +44 709 204 5664
F: +44 709 204 5664 |
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Looking for an innovative and exciting way to promote your product or service?
Is your marketing strategy missing a bit of sparkle? If you stick to conventional advertising as your only means of reaching your target audience, then the answer is probably yes. In a cluttered market you need to capture the imagination and attention of your target audience. There is nothing worse than spending thousands of dollars on conventional advertising to get minimal returns.
Why choose a Commercial Sporting Partnership?
Commercial sporting partnerships are the most emotionally powerful marketing tool at a company's disposal. This is especially the case in New Zealand with it's huge sporting emphasis. Yet, a number of companies are not taking advantage of this medium to promote themselves. One reason may be that you need to be innovative to make it work, but, do that, and the possibilities for generating revenue are endless.
A case study...
Let's take an example of a company offering insurance brokerage services. Insurance is one of those things we all know we should have, but one of those products we are always putting off to tomorrow. Conventional advertising media hasn't worked for our broker and even word of mouth advertising has its difficulties.
However, our clever insurance broker doesn't advertise, but spends his marketing budget on entering into a partnership with the local rugby team. Not only does he have advertising on the shirts of the players but he also has a booth at home games offering information about his service. Supporters know that if they support his business, he will support their team. Our insurance broker has just created brand loyalty. Not only that but he also invites his existing customers to watch the game thereby keeping them happy as well. To find out more reasons why every company with a marketing budget should consider sports sponsorship, click here.
What if I don't have a sponsorship budget?
If you have a sponsorship budget, that's a bonus. To enter into a Commercial Sporting Partnership you don't need a sponsorship budget: what you do need is a marketing budget, since Commercial Sporting Partnerships are marketing strategies with an added dimension. Do you fancy one of them?
But, partnerships can go wrong...
Unfortunately, not all Sporting Commercial Partnerships are marriages made in heaven. That's why it's important to choose your sporting partner with care. Building successful sporting partnerships is about striking up a relationship with your target audience, not your sporting partner. So you must identify which sporting partner matches your target audience. To find out more about this read our article, The Six Stop Sponsorship Shop.
At Sportscounsel we can undertake a needs analysis to identify the best and most suitable partnerships for your company or product. Using our knowledge of the sporting industry we will then target the most relevant sporting partner before negotiating the deal and monitoring the partnership to ensure it works for both parties.
And all at no cost!
We offer this service completely free of charge to any company who has a budget it wants to commit to a sporting partnership. We charge the recipient of the funds so it doesn't cost you a thing. However, we do not recommend that you contribute the whole of your budget to your financial contribution to the partnership - you will need to set aside some funds to leverage the exposure you are going to get from the deal.
So, if you want a free zero risk Sporting Commercial Partnership needs assessment, then email us now.
If you are not part of a Commercial Sporting Partnership, your marketing strategy is missing an exciting dimension.
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